Organic cotton is produced and certified to meet organic agricultural standards. The production of organic cotton sustains the health of the soil, preserves ecosystems and helps the farmers by using natural, organic processes rather than harmful chemicals. Importantly, organic cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms). Instead, it combines tradition, innovation, and science to benefit the shared environment and promote a good quality of life for all involved.
No toxic chemicals are used in the growing of organic cotton. The production process doesn’t damage the soil, has less impact on the air, and uses 71% less water and 62% less energy. Conventionally grown cotton utilises about 16% of the world’s insecticides and 7% of pesticides.